Our Portfolio
Casual Dining

DESCRIPTION
A casual dining Mediterranean restaurant located in Manhattan, New York.
GENERO’S ROLE
Founder and board member. Contributed to all funding rounds and actively supervising operations.
STATUS
Opening its second location in Q3 2025 with plans to expand to 10 stores across New York by 2027.
Animal Health

DESCRIPTION
A fully integrated, data–driven animal health platform that consists of well-equipped clinics, augmented by digital solutions.
GENERO’S ROLE
Investor and Advisor to the group.
STATUS
Made its first acquisition in a highly profitable 2-clinic group. Currently looking to acquire more veterinary clinics while enhancing operational metrics.
Transportation

DESCRIPTION
A smart transportation service that corporate companies in major cities in Turkey subscribe to for their employees.
GENERO’S ROLE
Contributed to most recent funding round. Represented on the Board.
STATUS
Continue growing in Turkey and paving the way for its Series B round.
Technology

DESCRIPTION
MEVP is the largest VC Fund focused on technology companies in MENA.
GENERO’S ROLE
Investor in Middle East Venture Fund II.
STATUS
Fund is fully deployed. Current portfolio includes over 20 investments.
Technology

DESCRIPTION
Micro VC led by more than 100 members, investing in Seed and Series A rounds of early stage technology companies with high growth otential.
GENERO’S ROLE
CoFounder, Board Member and member of the Investment Committee.
STATUS
Current portfolio includes 30 investments in technology across the MENA, Europe and USA
SME LENDING

DESCRIPTION
First peer to peer (P2P) lending platform in the MENA regulated by the DFSA . Connects SMEs seeking fast, affordable short to mid term loans with investors.
GENERO’S ROLE
Professional Investor. Identified and introduced professional investors who followed Genero’s lending criteria & selection process.
STATUS
Genero lent around 400 SMEs over an 8-year track record, yielding 12% per annum.
EDUTECH

DESCRIPTION
A fully integrated Smart Workspace & Marketplace designed for edupreneurs , enabling them to grow and scale their businesses.
GENERO’S ROLE
Financial investor.
STATUS
Focus on expanding the community of tutors and learners in selected geographies (UK, MENA).
Casual Dining (Exited)

DESCRIPTION
A platform with several home grown Casual Dining concepts including Operation Falafel, Awani, Catch 22, Smoky Beach, Sushido, among others.
GENERO’S ROLE
Structured the company and brought in 31 investors. Represented on the Board and part of the Manager.
STATUS
Successfully sold the assets of the group to Kitopi in 2022.
Education (Exited)

DESCRIPTION
An education provider with US franchising rights to 18 markets including MENA, Turkey, and Pakistan.
GENERO’S ROLE
Structured the company and raised funds to launch the first nursery in Dubai. Represented on the Board.
STATUS
Successfully exited in 2022 to management founders along with a financial investor.
FOOD TRADING (Exited)

DESCRIPTION
Founded in 2015. India’s m ost trusted online fresh fish and meat store. Recently expanded to UAE, serving all major cities.
GENERO’S ROLE
Financial Investor.
STATUS
Successfully exited in 2022 as part of a secondary sale.
Health Care (Exited)

DESCRIPTION
A company with 75 healthcare facilities including small hospitals, medical & diagnostic clinics and pharmacies across MENA.
GENERO’S ROLE
Financial investor.Brought co-investors into the opportunity.
STATUS
Successfully exited in 2017 and achieved an IRR of over 30%.