Our Portfolio

Casual Dining

DESCRIPTION

A casual dining Mediterranean restaurant located in Manhattan, New York.

GENERO’S ROLE

Founder and board member. Contributed to all funding rounds and actively supervising operations.

STATUS

Opening its second location in Q3 2025 with plans to expand to 10 stores across New York by 2027.  

Animal Health

DESCRIPTION

A fully integrated, data–driven animal health platform that consists of well-equipped clinics, augmented by digital solutions.

GENERO’S ROLE

Investor and Advisor to the group.

STATUS

Made its first acquisition in a highly profitable 2-clinic group. Currently looking to acquire more veterinary clinics while enhancing operational metrics.  

Transportation

DESCRIPTION

A smart transportation service that corporate companies in major cities in Turkey subscribe to for their employees.

GENERO’S ROLE

Contributed to most recent funding round. Represented on the Board.

STATUS

Continue growing in Turkey and paving the way for its Series B round.  

 

Technology

DESCRIPTION

MEVP is the largest VC Fund focused on technology companies in MENA.

GENERO’S ROLE

Investor in Middle East Venture Fund II.

STATUS

Fund is fully deployed. Current portfolio includes over 20 investments.

 

Technology

DESCRIPTION

Micro VC led by more than 100 members, investing in Seed and Series A rounds of early stage technology companies with high growth otential.

GENERO’S ROLE

CoFounder, Board Member and member of the Investment Committee.

STATUS

Current portfolio includes 30 investments in technology across the MENA, Europe and USA

 

SME LENDING

DESCRIPTION

First peer to peer (P2P) lending platform in the MENA regulated by the DFSA . Connects SMEs seeking fast, affordable short to mid term loans with investors.

GENERO’S ROLE

Professional Investor. Identified and introduced professional investors who followed Genero’s lending criteria & selection process.

STATUS

Genero lent around 400 SMEs over an 8-year track record, yielding 12% per annum.

 

 

EDUTECH

DESCRIPTION

A fully integrated Smart Workspace & Marketplace designed for edupreneurs , enabling them to grow and scale their businesses.

GENERO’S ROLE

Financial investor.

STATUS

Focus on expanding the community of tutors and learners in selected geographies (UK, MENA).

 

 

Casual Dining (Exited)

DESCRIPTION

A platform with several home grown Casual Dining concepts including Operation Falafel, Awani, Catch 22, Smoky Beach, Sushido, among others.

GENERO’S ROLE

Structured the company and brought in 31 investors. Represented on the Board and part of the Manager.

STATUS

Successfully sold the assets of the group to Kitopi in 2022.

 

Education (Exited)

DESCRIPTION

An education provider with US franchising rights to 18 markets including MENA, Turkey, and Pakistan.

GENERO’S ROLE

Structured the company and raised funds to launch the first nursery in Dubai. Represented on the Board.

STATUS

Successfully exited in 2022 to management founders along with a financial investor.

 

FOOD TRADING (Exited)

DESCRIPTION

Founded in 2015. India’s m ost trusted online fresh fish and meat store. Recently expanded to UAE, serving all major cities.

GENERO’S ROLE

Financial Investor.

STATUS

Successfully exited in 2022 as part of a secondary sale.

 

 

Health Care (Exited)

DESCRIPTION

A company with 75 healthcare facilities including small hospitals, medical & diagnostic clinics and pharmacies across MENA.

GENERO’S ROLE

Financial investor.Brought co-investors into the opportunity.

STATUS

Successfully exited in 2017 and achieved an IRR of over 30%.