Our Services
Genero Capital operates across two core verticals:
private equity investments and corporate finance advisory.
Private Equity Investments
We invest our own capital and selectively bring in co-investors, including high-net-worth individuals and strategic partners, into high-growth companies across the MENA region and beyond. Our approach is centered on active ownership, with a strong focus on value creation, performance monitoring, governance, and strategic expansion. We partner closely with founders to institutionalize operations, unlock long-term value, and drive results.
1.1 Our Investment Approach
- Target early-stage and growth companies in scalable and defensive sectors
- Co-invest with prominent high-net-worth individuals and strategic partners
- Actively participate in governance through board and committees representation
- Monitor performance, guide strategy, and drive value creation
- Develop expansion plans and guide companies to successful exits
- Ensure strong alignment of interests between management and shareholders
1.2 Our Edge
- Hands-on operational involvement, not passive capital
- Strong regional network with global access, enabling deal sourcing and partnerships
- Creative structuring and disciplined execution of complex transactions
- Proven ability to professionalize and scale founder-led businesses
- Ability to originate and syndicate deals through a curated network of co-investors
- Deep understanding of regional markets and execution dynamics
Awj Investments Ltd.
Equity Raised: USD 29 million
Key Value Proposition
- Setup complete, concept designs and several lease agreements are in-place
- Attractive investment returns backed by solid fundamentals
- Solid manager with excellent track record
- Supreme alignment of interests ensuring secure governance
Genero's Role
- Member of Board of Directors and Investment Manager
- Structure the company's legal framework and agree on investment terms
- Review all relevant documentation and agree on contractual terms
- Review and rearrange the financial model
- Develop presentation for roadshow visits and manage fundraising process
- Manage the subscription process and coordinate with legal advisors
- Advise on strategic decisions and prepare quarterly reports
- Manage funding rounds through equity, convertible and corporate debt
Corporate Finance Advisory
We advise business owners on strategic transactions that shape their companies through capital raising and M&A. Our approach combines deep sector expertise with a strong regional network to deliver disciplined execution across the full transaction lifecycle.
2.1 Mergers & Acquisitions
We advise SME clients on buy-side and sell-side transactions, managing the full lifecycle from origination through to execution and closing.
- Target identification, deal sourcing, and strategic assessment
- Business valuation, financial modeling, and due diligence
- Preparation of marketing materials and transaction positioning
- Identification and engagement of strategic and financial buyers
- Structuring, negotiation, and term sheet preparation
- End-to-end transaction execution, documentation, and closing
2.2 Private Placements
We support SME clients in raising equity and debt capital to execute their growth strategies, connecting them with high-quality investors across our network.
- Structuring equity and debt offerings aligned with growth objectives
- Preparation of investment materials and financial models
- Investor targeting across HNWIs, institutions, and strategic partners
- Coordination of investor outreach, meetings, and roadshows
- Management of due diligence and investor Q&A
- Negotiation of key terms and support through closing and funding
National Takaful Company (Watania)
Sell side advisor to six institutional clients from the UAE and Qatar (60.53% Stake)
Company Highlights
- Diversified portfolio and product offerings, reliable IT infrastructure, robust capital adequacy and strong ERM system
- BBB-rating from AM Best Rating Europe and ISO certification from Lloyd Registry
- Strong management team with local knowledge in the insurance space and a valuable network
- Ability to open branches in other GCC countries
Deal Merit
- Combine the fragmented shareholding of six parties and offering it with a control premium to a strategic buyer as one block with majority board seats
Genero's Role
- Develop marketing material for road show visits
- Prepare an extensive data room for due diligence
- Identify and shortlist investors, obtain letters of interest, and lead negotiations
- Coordinate with local regulatory bodies and obtain all approvals in a timely manner
- Represent the six sellers to enter into binding Sale/Purchase and Escrow agreements
- Manage the execution process in coordination with Abu Dhabi Exchange, SCA, and the UAE Insurance Authority
Work With Us
Whether you’re seeking advisory for a transaction, exploring co-investment opportunities, or looking for a strategic partner, we’d welcome the conversation.
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